Forty Eight Point One x NTU Part 1
A live student brief exploring the CBD market
Earlier this year we were asked to take part in a series of live briefs with a group of second year students at Nottingham Trent University.
As someone who attended university a little later in life, I have always been hugely appreciative of my experience there. It enabled me to get out of a job where I worked to live and step into an industry that I love. One where I very much live to work. Design has given me so many opportunities – and continues to. So I was naturally thrilled when myself and fellow Creative Director Joe were invited to take part in the live briefs.
A CBD Infused, Alcohol Free IPA
Our brief challenged students to produce packaging and a landing page for a non-alcoholic beer infused with 30mg of CBD, designed to offer the perfect end-of-the-day, wind-down drink without the negative effects of drinking alcohol daily.
The beverage was aimed at the 21+ market of health conscious, young professionals looking for something new. The product would be housed in 330ml bottles as an IPA, containing 30mg of CBD and would be sold by the crate (12 bottles) via an online subscription service.
We also asked that the students avoided using cliches like marijuana leaves and flavour names like ‘Amnesia Haze’ / ‘AK47’ etc. This needed to be a truly original response to our brief.
Finding a winner
We were genuinely blown away by the work of the students who took part in the brief and many of the entries took us by surprise and took us down a road we weren’t expecting.
On top of that, the interception of a global pandemic meant that all of the presentations had to be done via Zoom. A nerve-racking experience for sure and one that was handled with a real level of maturity.
But there could only be one winner.
Alongside Nicole, there were several other entries that we felt responded to our challenge in interesting and unexpected ways. In no particular order, we’ve included our list of runners up below.
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