Caddy Energy

The Brief

Founder of Rainbow Wholefoods Richard Austin, spotted a gap in the market. With over 2,500 golf courses and adult participation sitting at around the 4 million mark in the UK - the traditional snack offering in the clubhouses and golf shops broadly consisted of sugary flap jacks, mars bars and crisps. So the vision was for a zero sugar energy bar focused on maintaining energy levels for the full 18 holes.

Working with illustrator Brian Miller on an illustration that gave a warm nostalgic feeling, and provided a tactility that connected it with the outdoors. 

In addition, we looked to maximise the use of a single illustration - allowing it to work both as a tight crop on packaging and as well as a wider image that could be used for marketing collateral.

The wordmark itself was created taking inspiration from 1940’s golf posters and using colour shifts to denote the two flavour variants.

48.1 - Caddy Bar
48.1 - Caddy Bar
48.1 - Caddy Bar
48.1 - Caddy Bar
48.1 - Caddy Bar
48.1 - Caddy Bar
48.1 - IPW1
48.1 - IPW1
48.1 - Caddy Bar