Founder of Rainbow Wholefoods Richard Austin, spotted a gap in the market. With over 2,500 golf courses and adult participation sitting at around the 4 million mark in the UK - the traditional snack offering in the clubhouses and golf shops broadly consisted of sugary flap jacks, mars bars and crisps. So the vision was for a zero sugar energy bar focused on maintaining energy levels for the full 18 holes.
Working with illustrator Brian Miller on an illustration that gave a warm nostalgic feeling, and provided a tactility that connected it with the outdoors. In addition, we looked to maximise the use of a single illustration - allowing it to work both as a tight crop on packaging and as well as a wider image that could be used for marketing collateral.
The wordmark itself was created taking inspiration from 1940’s golf posters and using colour shifts to denote the two flavour variants.