Fox and the Field
Matt Fox had decided that life as a Director at an Architecture firm was no longer for him. Spending a few years in sunny Australia had opened his eyes to a much healthier way of living.
So Matt set out on a mission to setup a juice and smoothie bar based in East Anglia which championed locally sourced fruit and veg. And 48.1 were tasked with creating a brand for his freshly squeezed vision.
We developed the name, blending Matt’s surname with Matt's ambition of sourcing 50% of his ingredients from fields no more than 40 miles away from where they are pitched. Fox & the Field was born.
A playful logo was created using typography nodding to the rolling hills of the countryside and adjusting the flick on the ampersand to form a fox’s tail. Bold type and high contrasting colours created an identity that is distinctive, instantly recognisable and memorable ensuring the Fox’s tail became an iconic feature of the brand’s identity.