Franco Manca Website
From their very first site in Brixton Market in 2008 - Franco Manca now boast an estate of over 45 restaurants – and are the true pizza pioneers. But in 2018, they were in a position of both strength and contradiction. The anti-brand got big.
So we were called upon to build a website which catered to a larger audience more effectively, worked harder commercially and ensured their local ethos was championed. All whilst retaining their ‘radically simple’, punk spirit.
So we implemented a number of features that allowed it to strike that balance perfectly. Geolocation upon landing, showing the user’s ‘home’ location when scrolling through the site. A custom CMS system allowing the internal team to update promotions within seconds. Site-specific specials, updated daily pulled through directly from the local POS. And a bespoke, scrollable map function that highlighted all Franco Manca sites in the local area.