Franco Manca Website
From their very first site in Brixton Market in 2008, Franco Manca now boast an estate of over 45 restaurants. They are the true pizza pioneers. But in 2018, they were in a position of both strength and contradiction. The anti-brand got big.
So we were called upon to build a website which catered to a larger audience more effectively, worked harder commercially and ensured their local ethos was championed. All whilst retaining their ‘radically simple’, punk spirit.
So we implemented a number of features that allowed it to strike that balance perfectly. Geolocation upon landing, showing the user’s ‘home’ location when scrolling through the site. A custom CMS system allowing the internal team to update promotions within seconds. Site-specific specials, updated daily pulled through directly from the local POS. And a bespoke, scrollable map function that highlighted all Franco Manca sites in the local area.