IPW1 are a London based printers who have been running for over 40 years. Located on Great Portland Street, with an additional site in Battersea, IPW1 have clients spanning all sizes and industries including The Ivy, London College of Fashion and Bill’s
Originally known as Instant Print W1 - there was another, larger sized competitor trading under the same name - and in turn cannibalising IPW1’s positive momentum.
Their visual identity was also weak. This was a forward thinking print agency who were doing things very few print houses could do internally. Their brand identity failed to capture that.
So Instant Print W1 came to 48.1 for a rebrand - one that would reposition them in what was an increasingly competitive market. So a new name (IPW1), logo, a stripped back colour palette and a strapline that got to the heart of what they did as quickly as they printed things was required.
‘IPW1 - Proper Printing’ was born.