POLPO’s following is both large and long standing. However, a two-way conversation between the brand and their consumer wasn’t happening. Their understanding of who their customer was and what made them tick was non existent.
So our task was two-fold. Firstly, to explore, recommend and on-board a CRM agency that could help maximise the data they were receiving. And secondly, to research, create and roll out a loyalty programme befitting to the brand, its operation and its data requirements.
Our research led POLPO to signing up their first CRM agency and with the new GDPR regulations around the corner, it was a timely move. Working alongside both POLPO and Acteol, we designed and built a unique, personalised loyalty programme, aptly named ‘Ticket to Venice’ – harking back to the brand’s origins.
The additional challenge was that a tech-based solution would neither fit with the brand’s DNA nor the operation of the business. So we instead focused on creating a card based solution which gathered all required data with one swipe. And one that provided customers with access rather than discounts; off-menu items, exclusive events and competitions.
"The fantastic work 48.1 have done has really allowed this brand to look forward with enormous positivity. We have a plan and it’s a bloody good one!"Scott MacDonald, Managing Director
Increase in database size
Average spend per head vs non loyalty scheme customers