POLPO opened on Beak Street in 2009. Its authentic take on Venice and the bacari that inspired Russell Norman back then, saw the brand quickly gain a large and loyal following. Fast forward to 2018 and the brand now has a small family of 7 beautiful restaurants inside and outside of London. A true restaurant icon.
POLPO knocked on 48.1’s door to design and build a new website for them. One that transported people to the glorious decrepitude of Venice as much as the restaurants did. And a site that in an increasingly competitive and volatile restaurant market, worked hard to drive the commercial side of the business.
A Trip to Venice
POLPO's story is one inextricably linked to Venice. There are few restaurants that can genuinely transport you to its source of inspiration as soon as you're seated. POLPO is one. And although that story had been told through word many a time, it hadn't through video.
Shot and cut between the cities most significant to POLPO’s heritage, the film aimed to merge those worlds seamlessly.
Trips to Venice, London and Brighton allowed us to capture moments in each that felt part of the same family, in turn making you question whether this was actually all shot in one location. And with the soundtrack taken directly from our live footage of Venice's stree
"The fantastic work 48.1 have done has really allowed this brand to look forward with enormous positivity. We have a plan and it’s a bloody good one!"Scott MacDonald, Managing Director
POLPO x Campari
POLPO’s relationship with brand icon Campari goes way back – a partnership integral to cementing Campari’s positioning in London as a different, yet accessible take on more traditional spirit/mixer choices.
The summer of 2018 provided an opportunity to celebrate POLPO’s and Campari’s rich history via a multi-channel campaign. A chance to secure POLPO’s status as the place to go for Aperitivo Hour, driving both new and repeat visits and increasing trial of both Campari and Aperol.
Taking inspiration from the classic Campari advertisements of the early 1900s, 48.1 worked alongside illustrator Freya Defoe to create a set of characters representing the individual profiles of the two drinks. These characters were then translated across all in-restaurant, digital and motion campaign assets for maximum impact.