POLPO opened on Beak Street in 2009. Its authentic take on Venice and the bacari that inspired Russell Norman back then, saw the brand quickly gain a large and loyal following. Fast forward to 2018 and the brand now has a small family of 7 beautiful restaurants inside and outside of London. A true restaurant icon.
POLPO knocked on 48.1’s door to design and build a new website for them. One that transported people to the glorious decrepitude of Venice as much as the restaurants did. And a site that in an increasingly competitive and volatile restaurant market, worked hard to drive the commercial side of the business.
We built a website that allowed customers to book a table within 2-3 clicks on both mobile and desktop, taking the integration with Design my Night to its limits (now used by Design My Night as their 'best practice' case study).
A custom CMS system allowing the internal team to respond quickly to the urgent demands was built. And full integration with their new CRM system was deployed (with GDPR at front of mind), ensuring POLPO could continue engaging with their audience.
A 200% increase in dwell time, a 100% increase on page visits, a 30% increase on traffic (per location), and a 100% increase in both Direct and Referral traffic points to a job well done.