POLPO x Campari Campaign
POLPO’s relationship with brand icon Campari goes way back - a relationship which was integral in cementing Campari’s positioning in London as a different, yet accessible take on customer’s more traditional spirit and mixer choices.
The summer of 2018 provided an opportunity to celebrate POLPO’s and Campari’s rich history via a multi-channel campaign. Here was a chance to secure POLPO’s status as the place to go for Aperitivo Hour, driving both new and repeat visits and increasing trial of both Campari and Aperol.
48.1 crafted the strategy and - working alongside illustrator Freya Defoe - created all in-restaurant and digital assets to help bring the campaign to life.
It didn’t just look great - the campaign resulted in POLPO’s most successful Aperitivo Hour to date with a 60% increase in sales vs the previous year.