POLPO x Campari Campaign

The Brief

POLPO’s relationship with brand icon Campari goes way back – a partnership integral to cementing Campari’s positioning in London as a different, yet accessible take on more traditional spirit/mixer choices. 



The summer of 2018 provided an opportunity to celebrate POLPO’s and Campari’s rich history via a multi-channel campaign. A chance to secure POLPO’s status as the place to go for Aperitivo Hour, driving both new and repeat visits and increasing trial of both Campari and Aperol. 



Taking inspiration from the classic Campari advertisements of the early 1900s, 48.1 worked alongside illustrator Freya Defoe to create a set of characters representing the individual profiles of the two drinks. These characters were then translated across all in-restaurant, digital and motion campaign assets for maximum impact.

48.1 - POLPO x Campari
48.1 - POLPO x Campari
48.1 - POLPO x Campari
48.1 - POLPO x Campari
48.1 - POLPO x Campari
48.1 - POLPO x Campari
48.1 - POLPO x Campari
48.1 - POLPO x Campari
48.1 - POLPO x Campari
48.1 - POLPO x Campari
48.1 - POLPO x Campari
48.1 - POLPO x Campari
48.1 - POLPO x Campari
48.1 - POLPO x Campari Aperol Badges

The Results

It didn’t just look great - the campaign resulted in POLPO’s most successful Aperitivo Hour to date with a 60% increase in sales vs the previous year.