With a background leading the operations for some of the UK’s most successful restaurant brands (including Carluccios and Bill’s), the time had come for Scott Buckle to open his first very own venture in Orpington, London.
Scott approached 48.1 to turn his dream of a Café & Record Store into reality. A name, a brand ID and a digital presence were all required – one that felt truly local but had the ability to scale. A plan was hatched.
Taking reference from the local chicken breed of the same name, the Orpington was born. A smile-in-the-mind logo, incorporating the egg shape within the ‘O’, was created. A colour palette inspired by the Black, Lavender and Buff varieties of Orpington chickens was developed. And a contemporary serif font was chosen to help to create a more premium feel to the brand.
We then translated the brand ID to the key assets required for launch. This included exterior signage, menus (incorporating bespoke illustrations courtesy of Amree Weaver), beer mats, uniform and – with music very much at the heart of the brand – a stripped back website integrating the Orpington’s daily playlist.
"I knew how I wanted my new business to look and feel. But as an operator I couldn’t communicate it alone. Working with 48.1 provided clarity to my vision and they have created a brand that I honestly feel is genuine and true to me"Scott Buckle, Founder