Winter Wonderland

The Brief

Hyde Park’s Winter Wonderland is an institution. Widely regarded as the world’s leading Christmas festival, this is the ultimate festive escape. Beer halls, food markets, funfair rides, shows. Whatever age, whatever occasion, it has the lot.

Entering its 11th year and in need of a refreshed take on their social content, Winter Wonderland approached 48.1 to do exactly that. 

The result was a series of hero social assets promoting the event’s abundance of festive attractions aimed at its mass, broad audience. 

Working with Amree Weaver, a set of illustrated animations steeped in timeless nostalgia helped bring Winter Wonderland's childlike wonderment to life.