Brand, Content, Copywriting, Insight & Strategy
Breaking decorum with the original restaurant disrupters
How do you revive the disruptive spirit of an established name?
Approaching their 10-year anniversary, Burger & Lobster was looking to reconnect with the unorthodox ethos that earned them cult status upon launch. Once renowned for its industry-disrupting offering, the market had followed suit and the brand now needed to rediscover that unique spirit which had made it so impossible to ignore a decade ago.
We were challenged to evolve the brand, reigniting the rebellious spark whilst staying true to the heritage that earned them their devoted following. But how can you surprise an audience when the experience itself is a household name?
By breaking convention first, and lobster claws second. Crafting an identity that merges the playful nostalgia of burgers with the indulgence of lobsters, we infused the brand with a sense of grown-up play — a north star that represents an immersive, visceral and indulgent physical experience.
A space where custom napkins smear magnificent messes and lobsters are drenched in dollops of pearls; it’s unpretentious opulence served up on a silver platter — no cutlery required.
Head of Marketing & Digital
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