Ripping up the rule book with renowned restaurateur Richard Corrigan
Stepping out of his comfort zone and into the Shoreditch food scene, Irish-born iconic West London chef Richard Corrigan was determined to push more than physical boundaries with his newest venture. Engaging our team to craft a visual identity for a restaurant that challenged his fine dining reputation; instead embracing the radical energy of the East with live music, spoken word and poetry — tied together with a rich Irish heritage centred on a folk song of the same name — Daffodil Mulligan.
But how can you authentically rehome an established legacy amongst a vastly different crowd?
By first embracing the homeland. Enriching the restaurant with a true Irish soul, we gave it a persona inspired by the unapologetic attitude of Ireland’s first female parliamentary member and non-conformist icon, Constance Markievicz. Rebellious, unpredictable and a true punk spirit, the brand was designed to challenge expectation — starting with Richard, and finishing with a collection of severed, tattooed hands. That should do it.
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