Forty Eight Point One

Florescence Brand, Digital

Our Work Florescence

The Art of Flowers

Born and raised in the Dolomites, Sabine Mauer opened her first floristry in 2001. Delivering bespoke floral arrangements and elaborate installations for clients including POLPO, St John’s Tavern and Richard Caring, the time had come for a new, modern brand identity.

Sabine was the business; she is the USP. So, we created a print and digital identity that was as personal, expressive, colourful and vibrant as Sabine herself.

Underpinned by the concept of abstraction and movement, we created a custom typeface with motion. We then incorporated a warped photography style set against a vibrant colour palette.

We created a custom typeface based around the concept that plants are never stationary.

Design without strategy doesn’t work. Strategy without design doesn’t matter.