Fresh, local, pioneering design
Born in Brixton Market in 2008, the pizza pioneers changed the pizza game forever. Fast forward a decade and Franco Manca now boast an estate of 50 restaurants.
As their creative partner covering everything digital, motion, packing and print, we have been tasked to retain the anti-brand’s local, pioneering and radically simple ethos to support their growth.
A radically simple website
We were tasked with designing and building a website which catered to a larger audience more effectively, worked harder commercially, ensured their local ethos was championed and retained their ‘radically simple’, punk spirit.
Geolocation upon landing, live site-specific specials pulled directly from the restaurant’s tills and a mobile journey focused on click & collect conversion. Truly local, positively pioneering and radically simple.
The anti-brand menu suite
We redesigned each menu for easier navigation, richer storytelling and to turn the back on the competition.