Forty Eight Point One

Franco Manca Digital, Print

Our Work Franco Manca

Fresh, local, pioneering design

Born in Brixton Market in 2008, the pizza pioneers changed the pizza game forever. Fast forward a decade and Franco Manca now boast an estate of 50 restaurants.

As their creative partner covering everything digital, motion, packing and print, we have been tasked to retain the anti-brand’s local, pioneering and radically simple ethos to support their growth.

A radically simple website

We were tasked with designing and building a website which catered to a larger audience more effectively, worked harder commercially, ensured their local ethos was championed and retained their ‘radically simple’, punk spirit.

Geolocation upon landing, live site-specific specials pulled directly from the restaurant’s tills and a mobile journey focused on click & collect conversion. Truly local, positively pioneering and radically simple.

The anti-brand menu suite

We redesigned each menu for easier navigation, richer storytelling and to turn the back on the competition.

Design without strategy doesn’t work. Strategy without design doesn’t matter.