Gozney’s innovative and beautifully designed outdoor ovens have opened up a whole world of culinary possibilities for pro-chefs and enthusiastic amateurs alike.

But how could they persuade a wider public, used to burnt bangers on a Sunday afternoon, that it was time to bin the barbeque and usher in a glorious new age of al-fresco dining with their latest model ‘The Dome’?

Our brand strategy looked to redefine outdoor cooking, positioning Gozney as the epitome of design and function. This was future-facing tech with a big old hug from nature — and so everything from the packaging system to the resulting launch campaign embodied Gozney’s indisputable level of craft.

An enriched brand toolkit was complemented by a tone of voice brimming with swagger — all setting the stage for an identity that challenged conventions and transformed perceptions of open-air dining.

The success of the rebrand and subsequent campaign can be judged by the numbers they delivered. Surpassing the original six-month goal of 20,000 sign-ups in just two months — sales targets were subsequently obliterated, with £8m in revenue achieved within four hours.

It was time to say RIP to the BBQ.