14 years into its operation, Workshop Coffee has established itself as a firm favourite within expert circles. The coffee aficionado's choice, they’d led the industry from the inside for over a decade. But while the brand's impact ran deep amongst loyal customers, its breadth had been limited by a self-contained approach, leaving its online presence left wanting.

The challenge was clear: to elevate the brand's identity and transform its Shopify-powered platform into a true reflection of its vibrant identity and innovative ethos.

Workshop Coffee's difference lies in the ability to see beans not as commodities, but as opportunities. And it was this that inspired our guiding attitude that would influence our creative, ensuring every touchpoint felt energised and amplified to its most engaging state.

A refined brand toolkit and approach to storytelling better reflected the expressive, vibrant nature of their operation. Developing a bespoke Shopify front-end theme, we created a more personal digital experience. The result was an enhanced guest journey that worked harder to convert from first click to final cart-fill — and an online experience as energising as the product it sold.

Our strategic partnership with Smartrr Subscriptions helped turn casual buyers into loyal customers, reinforcing Workshop Coffee’s mission to transform raw potential into remarkable experiences.

Just one month after launch, Workshop Coffee saw a 21% increase in sales, a 40% rise in conversions, and a 63% uplift in subscription revenue.

See Workshop Coffee's digital potential realised ↗