Wireless Social was already a giant in the UK’s hospitality world, known for its smart guest WiFi and innovative data-led tools. But even with great partnerships and a massive user base, the brand didn’t have the clarity to stand out.

Our job? To create a compelling strategy and modern, relatable brand identity that would cut through the noise, connect with hospitality operators, and show how Wireless Social could make data their superpower.

Wireless Social's roots had been in hospitality. So the new brand strategy ditched the jargon, focusing on clear insights and human connection. A bold new look used a warm yet vibrant colour palette to bring it into the modern day, while a relatable tone made everything — much like their WiFi — easier to connect to.

The website became the digital front door, bringing to the fore Wireless Social's tools that could help solve everyday challenges and businesses to thrive.

This refreshed approach helped Wireless Social shine in a crowded market. It wasn’t just noticed — it was valued.

In January 2024, its brand had become its superpower. The company’s new clarity and connection paid off big time with its acquisition by Access Group.