The Challenge
With four locations open and more on the horizon, Treetop Adventure Golf are entering an exciting period of growth in the market. As leaders in immersive mini golf play, they don’t do anything by halves; course narratives, hero holes and in-venue fit-outs included. Our task? Helping their brand swing bigger online — anchoring their wider digital ecosystem as we go.
But when confronted with complex storytelling, a bold cast of characters and the need to create a consistent online journey, the challenge was how best to adapt the wonder of in-person worldbuilding for the screen.
The Answer
Maintaining the play — on and off the course — we designed a website that dove head-first into the rich narrative of their 18-hole jungle ‘treks’, combining immersion with information to create a user journey as seamless as it was sensory.
We teased prospective players with hints of what’s to come behind Treetop’s doors; enticing exploration and driving in-venue visits. A total hole-in-one? Just ask the experts.
Step into extraordinary ↗
No ego. No BS. Just extraordinary work. A total breath of fresh air.
James Dannatt
Head of Digital
