Flawless comfort,
thoughtfully delivered.
The Challenge
When GLH, the capital’s largest hotel operator, wanted to inject new life into its tired hotel brand Amba, they invited us to help them reimagine what a hotel could be.
Our challenge was to transform a somewhat generic offering into something genuinely memorable that guests would want to return to again and again.
The Answer
No wild fanfare. No red carpets. Instead, a hotel brand and experience that celebrated the simple things done brilliantly with some beautifully unexpected moments thrown in for good measure. This was flawless comfort, thoughtfully delivered.
Our brand strategy was anchored in guest-first authenticity, with every detail reflecting a welcome return to refreshing reality. It inspired guest directories showcasing each hotel’s cultural significance. Thoughtfully designed wayfinding and simple yet intuitive website design. And a universally witty illustration library and redeemable guest currency showed consideration to its international audience.
The Impact
What began as two hotels in Central London has expanded to three, with an international expansion now on the horizon.
The success also prompted GLH to rebrand. The newly named Clermont Hotel Group reflects the strength of the new brand identity and equity the Clermont name has built since its launch.
So much more than an agency. A true extension of my team and I've loved the journey as much as the result.
Jonathon Liu
Chief Commercial Officer