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Brand, Insight & Strategy, Print

Reimagining what a hotel could be

How do you create a more thoughtful hotel experience?

  • THE QUESTION

    When GLH, the capital’s largest hotel operator, wanted to rebrand their B2B chain Amba, they invited us to help them reimagine what it could be. Our challenge was to transform a somewhat generic offering into something genuinely memorable that guests would want to return to again and again.

  • THE ANSWER

    Our vision was a more considered hotel experience, one that could offer a return to what every stay should provide.

    Doing the simple things brilliantly, every time, became our north star, but our ambitions extended well beyond this.

    The tone would be set from the first interaction. A warm, confident tone of voice to put you at ease, conveying that everything was in hand, your every need already anticipated.

    Recognising that it’s the little touches that often mean the most, we empowered staff to deliver ‘beautifully unexpected’ moments of kindness that could transform pleasant stays into something genuinely meaningful.

  • THE IMPACT

    What began as two hotels in Central London has, in less than a year, already expanded to three, with an international expansion also now on the horizon.

    By basing their rebrand on a set of authentic, customer-focused values, that their dedicated team can really buy into, The Clermont have created something with truly universal appeal.

FLAWLESS COMFORT

PHOTOGRAPHY, VIDEO, AND FLEXIBLE DESIGN SYSTEMS CELEBRATED THE CLERMONT’S COMMITMENT TO EXCEPTIONAL HOSPITALITY

Room Classes

From Executive Suites to Standard Singles, we shot the entire collection across two hotels, highlighting The Clermont’s impeccable attention to detail

Breakfast Menu

From full English breakfasts to fluffy, fruit-laden waffles, we replaced unenticing shots of hot plates for a series of mouth-watering product shots

All Day Menu

We captured the full stretch of the menu, from gastropub classics to fine dining evening dishes. And yes, we might have tried a few along the way

Bar Snacks

One of your five a day.

Meetings & Events

From sandwich platters to sweet treats, we focussed on the abundance and generosity of The Clermont’s offering

Cocktail Menu

Amplifying the theatre of service in the heart of theatre land.

Room Classes

From Executive Suites to Standard Singles, we shot the entire collection across two hotels, highlighting The Clermont’s impeccable attention to detail

Breakfast Menu

From full English breakfasts to fluffy, fruit-laden waffles, we replaced unenticing shots of hot plates for a series of mouth-watering product shots

All Day Menu

We captured the full stretch of the menu, from gastropub classics to fine dining evening dishes. And yes, we might have tried a few along the way

Bar Snacks

One of your five a day.

Meetings & Events

From sandwich platters to sweet treats, we focussed on the abundance and generosity of The Clermont’s offering

Cocktail Menu

Amplifying the theatre of service in the heart of theatre land.

THOUGHTFUL EXPERIENCES

ROOM DIRECTORIES, SIGNAGE SYSTEMS AND A WEBSITE HELPED CREATE SEAMLESS EXPERIENCES THAT PUT THE GUEST FIRST

GUEST DIRECTORIES THAT GO FURTHER AND DO MORE

With culturally significant hotels in their portfolio, we wanted to give guests insight into the history they had stepped into. We curated stories and layered storytelling into what is traditionally a functional piece of collateral.

  • User Journeys

    User journeys were considered in both the digital and physical worlds. We worked on the UX and UI for the new hotel website, as well as reviewing and updating the signage systems in the hotels, ensuring a consistent appearance and order throughout the properties.

User Journeys

User journeys were considered in both the digital and physical worlds. We worked on the UX and UI for the new hotel website, as well as reviewing and updating the signage systems in the hotels, ensuring a consistent appearance and order throughout the properties.

The Beautifully Unexpected

AN ILLUSTRATION LIBRARY ADDED WIT AND CHARM. AND AN INTERNAL CURRENCY WAS CREATED TO DELIGHT GUESTS ON THEIR TERMS
  • ILLUSTRATION LIBRARY

    Our illustration library was built to bring charm and wit to an international audience where imagery broke down language barriers and communicated the core values.

  • ILLUSTRATION LIBRARY

    Our illustration library was built to bring charm and wit to an international audience where imagery broke down language barriers and communicated the core values.

  • ILLUSTRATION LIBRARY

    Our illustration library was built to bring charm and wit to an international audience where imagery broke down language barriers and communicated the core values.

  • ILLUSTRATION LIBRARY

    Our illustration library was built to bring charm and wit to an international audience where imagery broke down language barriers and communicated the core values.

  • ILLUSTRATION LIBRARY

    Our illustration library was built to bring charm and wit to an international audience where imagery broke down language barriers and communicated the core values.

  • ILLUSTRATION LIBRARY

    Our illustration library was built to bring charm and wit to an international audience where imagery broke down language barriers and communicated the core values.

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ILLUSTRATION LIBRARY

Our illustration library was built to bring charm and wit to an international audience where imagery broke down language barriers and communicated the core values.

  • The Clermont Coin

    We were asked to create a memorable mechanic to surprise and delight guests from the minute they arrived. Our solution was a currency that could be redeemed in the hotel restaurant and bar, whenever it suited the guest.

Let’s work together

Brave, ambitious and perpetually curious? Let’s talk.

A selection of images laid out on a table are being discussed in a Forty Eight Point One workshop session